Polestar Pilates
In today’s dynamic digital landscape, cultivating a robust online presence across social media platforms is imperative for businesses seeking meaningful connections with their intended audience.
Why they chose Picked First?
As a rapidly growing Pilates studio, Polestar Pilates Australia’s primary hurdle was to create a digital presence and connect with the health-conscious audience. To tackle this challenge, they collaborated with Picked First to develop, manage, and enhance their social media accounts.
Their goal was to naturally build a significant and engaged Instagram following, establishing the studio as the preferred choice for Pilates enthusiasts across Australia.
Challenges they faced
- Seeking a dedicated social media manager for Polestar Pilates Australia account management.
- Collaborate with an agency that can deeply understand Polestar Pilates Australia's service offering.
- Commence fresh media creation, including a photoshoot to showcase key features and offerings of Polestar Pilates Australia.
- Establish close collaboration with the marketing manager and the studio's management team.
- Maintain a consistent posting schedule, actively engage the audience, and cultivate a devoted community around the brand.
How Picked First helped
The nationally renowned Pilates Studio expertly leveraged the versatile toolkit of Facebook and Instagram, understanding that each feature presented a distinctive avenue for engaging their audience. They excelled in creative endeavors, from captivating Stories offering behind-the-scenes glimpses to immersive Live broadcasts that directly connected with their followers. We carefully curated their regular posts to captivate attention during scrolling, leaving a lasting impression.
This multifaceted approach, anchored in compelling content creation, community-building, and strategic feature utilisation, propelled the Pilates Studio from obscurity to undeniable social media success. It serves as a testament to the potential of a well-planned social media strategy.
Results achieved
- Facebook followers surged from 400 to 4100
- Instagram followers soared from 170 to 975
- Follower engagement experienced an impressive 370% increase
- Picked First & Polestar have been collaborating for four years
This case study highlights the remarkable influence of deliberate social media strategies in elevating a Pilates studio from obscurity to prominence.
Through the adept utilisation of authentic content, community interaction, and compelling storytelling, the studio embarked on a remarkable journey, amassing an impressive 8,000+ Instagram followers from ground zero. This ascent not only fortified their brand but also established them as a significant wellness authority.
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