Case Study: Polestar Pilates

How a nationally recognised Pilates studio, Polestar Pilates, generated 375% more organic traffic

Challenge

Polestar Pilates is Australia's preeminent educator and facilitator of fitness and recovery.

As a long-established pilates training institute and a provider of local Northern Beaches pilates classes, Polestar Pilates came to us with a pressing need to outpace their competition online.

Previous digital marketing efforts had provided little, if any, improvement in rankings.

The campaign objectives were to:

Strategy

Redesign their outdated website with a fully customised WordPress theme. Build rank authority to outstrip the competition.

Polestar Pilates required a brand new web presence and the starting point was a site redesign. Keywords were analysed and competitors profiled in order to come up with an effective marketing plan.

By rebuilding the site from the ground up, we were able to create a fully optimised site, complete with laser-focused landing pages. Setting a realistic expectation of 3-6 months before any real business-producing traffic would arrive, the client was in need of some fresh, instant traffic.

Facebook advertising that was highly targeted geographically and demographically lasered in on the right audience for the short- to medium-term results required. 

Results

Instant traffic produced new clients from the get-go, along with a 375% increase in organic traffic in the quoted timeframe.

Building a long-term relationship between client and agency has lead to flourishing business growth, creating a win-win for all involved.

With a return on investment running into 330%, Polestar Pilates has remained a satisfied client since 2018.

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