Polestar Pilates Australia

Polestar Pilates is an international authority in Pilates teacher training and instructor courses.

Challenge

Polestar Pilates is Australia's preeminent educator and facilitator of fitness and recovery.

As a long-established pilates training institute and a provider of local Northern Beaches pilates classes, Polestar Pilates came to us with a pressing need to outpace their competition online.

Previous digital marketing efforts had provided little if any, improvement in engagement and authority. 

The campaign objectives were to:

Strategy

Redesign their outdated website with a fully customised WordPress theme. Build a social media presence and rank authority to outstrip the competition.

Polestar Pilates required a brand new web presence and the starting point was a site redesign. Keywords were analysed and competitors profiled in order to come up with an effective marketing plan.

By rebuilding the site from the ground up, we were able to create a fully optimised site, complete with laser-focused landing pages. Setting a realistic expectation of 3-6 months before any real business-producing traffic would arrive, the client was in need of some fresh, instant traffic.

Facebook & Instagram advertising that was highly targeted geographically and demographically lasered in on the right audience for the short to medium term results required. 

Results

Fundamentally all of our clients receive a bespoke, tailored experience that caters specifically to the intricacies within their organisations.

Building a long-term relationship between client and agency has lead to flourishing business growth, creating a win-win for all involved.

Polestar Pilates has remained a satisfied client since 2018.

Case Studies

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