The West Ryde Hotel

Explore the inspiring journey of a local pub that rose from obscurity to social prominence in just a few months. Read on to find out how Picked First played a crucial role in this transformation.

 5/5

Problem overview

Like many businesses, The West Ryde Hotel struggled to establish its brand on social media and attract a significant following to enhance its online presence. Lacking the expertise to manage their social media effectively, they partnered with Picked First to develop, oversee, and optimise their social media profiles.

The West Ryde Hotel launched a comprehensive social media strategy, concentrating primarily on Facebook and Instagram due to their popularity and ability to engage with local audiences.

The challenge

Seeking a dedicated and experienced social media manager for West Ryde Hotel's account management.
Collaborate with an agency that can deeply understand the West Ryde Hotel's business.
Commence fresh media creation, including a photoshoot to showcase key features and offerings of The West Ryde Hotel.
Establish close collaboration with the Marketing Manager and the hotel's management team.
Maintain a consistent posting schedule, actively engage the audience, and cultivate a devoted community.

Our approach

Recognising that captivating content is essential for social media success, the hotel created a content calendar that skilfully combined promotional posts with valuable, shareable information. This included striking visuals of the hotel’s amenities, behind-the-scenes looks at daily operations, and compelling stories highlighting its unique offerings.

Professional photography and eye-catching graphics were used to highlight the hotel’s luxurious ambiance, rooms, dining options, and events. These high-quality images not only resonated with viewers but also enhanced the visual appeal of the hotel’s Instagram and Facebook pages.

Google Rating

5.0

Picked First

5.0

MODCO Developments

03:11 02 Jul 24

We’ve been thrilled with Keenan’s work at Picked First. Each post is not only visually stunning but also is perfectly aligned with our brand voice and messaging. Keenan consistently delivers engaging content that resonates with our audience. We’re incredibly grateful for his dedication and talent.

Shelley Hammond

01:57 29 Aug 23

Keenan and the team at Picked First are experts in all things paid social and digital media. Friendly, smart, available, Keenan always has the clients’ needs at heart, and the clients’ results in mind. The team is a great support to my business, One Roof Agency, and I. Highly recommend!

Jeevan KC

08:17 17 Aug 23

Keenan and his team are doing a great job with our social media management. Very creative with contents. Moreover, he is available when you need him and knows what he is doing. Thank you guys.

Patrick Billingham

23:31 01 Feb 23

Keenan at Picked First was very easy deal with. He is always thinking outside the box and took our social media business pages to the next level, Highly recommend

Mat Kajda

00:11 31 Jan 23

Keenan and his team were able to unpack and understand our business and core objectives swiftly, turning strategy into delivery and engagement.

Deanne Crowther

01:34 13 Aug 21

I wold love to thank Keenan of Picked First for all his help in managing our social media for our company. He has been very informative and professional and listens to exactly what we need. I would highly recommend Picked First

Kurt Mahlburg

01:32 10 Feb 21

Darren Geros

10:02 03 Dec 20

These guys are the best a getting you to the top of Google search. Having worked on Google search results for several years they understand how Google works and how to make your site rank.They have worked for me across multiple brands and web sites over the last 5 years and it has paid off. They don’t take short cuts so sometimes you won’t see results immediately but when you start to rank, you stay there .If your want to drive traffic and business through your web site I would highly recommend Picked First .Darren GerosFounder and DirectorWorld Sport Action and Simplyai

Surfcomp Official

00:42 11 Nov 20

I’ve been working with Greg and Keenan since March 2018 who have been fantastic at managing our SEO campaigns. Having had an undesirable experience with another agency, Picked First has really proved themselves through great results and a professional approach. We have achieved numerous #1 rankings for our main target keywords, beating our main competitors out of the water. Work with these guys.

Steve Simpson

02:07 10 Nov 20

I’ve been working with both Keenan and Greg from Picked First for about the last18 months as they redeveloped my very tired web site.Both Greg and Keenan have been very professional and creative with the set up, design and layout of my new website.The results achieved from my new website are as a result of Greg and Keenans hardwork and expertise.I am so impressed with results I thought were out of reach with my tired old web site.Thanks to both Greg and Keenan,Steve Simpson,Director Gee Sheepskin Products.

Catherine Giannitto

00:34 02 Nov 20

I have been working with Greg and Keenan for nearly 3yrs and they have redesigned my website and SEO to a very high standard. They have also helped with my social media platform taking our rankings to 1st. They are very professional and work with you to give you the best outcome.

Nick Murrell

20:14 26 Oct 20

The team at Picked First created a professional, functional and creative website for my coffee business, which was exactly what I had in mind. They were efficient and responsive with my requests and preferences, and everything was delivered in the time frame they gave.It was a pleasure working with the excellent team they have, and I would highly recommend to anyone looking to build a website!

vanessa benicky

06:42 26 Oct 20

Picked First we’re so incredibly professional in the approach to my website. Their knowledge and expertise were fabulous. Great service with a smile. They made what I thought would be hard, feel so easy… thanks Picked First.

Lorna Angell

04:03 26 Oct 20

Keenan at Social Lead is very professional and lovely to deal with. He genuinely does his best to ensure that his clients’ needs are met. He is responsive and communicates well. If you want your business to have a digital presence, I highly recommend you contact Keenan.

Rad Benicky

01:47 26 Oct 20

I would highly recommend Keenan Gillespie and ‘Picked First’, his expertise and knowledge about digital marketing is comprehensive and his upfront honest approach is refreshing in this industry.

Ben McCreery

01:20 25 May 20

Their level of service knowledge and experience is second to none.

See all reviews Write a review

Results achieved

With a comprehensive social media strategy, the renowned Sydney hotel transformed its Instagram and Facebook presence from non-existent to thriving.

By concentrating on engaging content creation, nurturing a dynamic online community, and leveraging Facebook and Instagram features, the hotel’s remarkable growth journey stands as both a testament and an inspiration for businesses aiming to build and expand their social media presence.

The West Ryde Hotel

Problem overview

The challenge

Our approach

Results achieved

Ready to get social?