With their primary tour operational partners firmly established with years of quality service in countries such as Canada, the United States, and Japan, Blue Powder wanted a strong and steady stream of excited holidaymakers visiting their site.
We created appropriate content and targeted strong, well-searched keyword phrases.
Realising that the best and highest converting traffic comes from organic searches, our strategy was to put the maximum amount of Blue Powder’s budget into long-term investments that would deliver quality links for years to come.
Establishing solid link partners in other ski resort sites and associated blogs was crucial to a sustained and well-executed planning process.