Case Study: Blue Powder Travel

How Blue Powder Travel generated a 435% return on investment within 6 months


A stronger search presence for Blue Powder Travel, an online ski tour operator for bespoke vacation planning.

Supplying the Australian market with both local Aussie resort lifestyle snow holidays and international travel destinations, Blue Powder Travel was keen to harness the power of a stronger search presence.

Blue Powder Travel ranked poorly for key search terms, and this required some serious site rebuilding and on-site SEO remedial work. Crucial to the success that the client sought was the need to bring their website’s content offering up to the standards required to meet market expectations.

The campaign objectives were to:


Finding out what Blue Powder Travel's competitors were doing was crucial to getting in front of buying customers. A solid market analysis laid down a plan for success.

With their primary tour operational partners firmly established with years of quality service in countries such as Canada, the United States, and Japan, Blue Powder wanted a strong and steady stream of excited holidaymakers visiting their site.

We created appropriate content and targeted strong, well-searched keyword phrases.

Realising that the best and highest converting traffic comes from organic searches, our strategy was to put the maximum amount of Blue Powder’s budget into long-term investments that would deliver quality links for years to come.

Establishing solid link partners in other ski resort sites and associated blogs was crucial to a sustained and well-executed planning process.


Solid organic traffic produced sales from the get go, along with 435% return on investment in the first six months.

Building a long term relationship between client and agency has led to flourishing business growth, creating a win-win for all involved.

With a long term return on investment exceeding 435%, Blue Powder has been reeling in the profits consistently.

With returns like that, it’s fair to say that by choosing to work with Picked First, Blue Powder is now knee-deep in the profits of their dreams.

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