Case study: West Ryde Hotel
Explore the remarkable journey of a well-known local pub as it developed from obscurity to social prominence in just a matter of months.
Read on below.
Introduction
The West Ryde Hotel encountered a common challenge in establishing its brand on social media and attracting a substantial following to boost its online presence. To address this, they partnered with Picked First to craft, oversee, and optimise their social media profiles.
The West Ryde Hotel initiated a comprehensive social media strategy, focusing primarily on Facebook and Instagram, because of their widespread popularity and the ability to engage and interact with local audiences.
The challenge
- Seeking a dedicated and experienced social media manager for West Ryde Hotel's account management.
- Collaborate with an agency that can deeply understand the West Ryde Hotel's business.
- Commence fresh media creation, including a photoshoot to showcase key features and offerings of The West Ryde Hotel.
- Establish close collaboration with the Marketing Manager and the hotel's management team.
- Maintain a consistent posting schedule, actively engage the audience, and cultivate a devoted community.
Our approach
Understanding that captivating content is the cornerstone of social media success, the hotel curated a content calendar that seamlessly blended promotional posts with valuable, shareable information. This included stunning visuals of the hotel’s amenities, behind-the-scenes glimpses of daily operations, and compelling narratives highlighting its unique offerings.
Professional photography and aesthetically pleasing graphics were employed to showcase the hotel’s luxurious ambience, rooms, dining options, and events. High-quality images resonated with viewers and made the hotel’s Facebook page visually appealing.
What did we achieve?
- Facebook followers surged from 100 to 1,400
- Instagram followers soared from 50 to 775
- Engagement experienced an impressive 460% increase
Through a well-rounded social media strategy, the famous Sydney hotel transformed its Instagram and Facebook presence from non-existent to thriving.
Through a dedicated emphasis on captivating content, the nurturing of a vibrant online community, and the effective utilisation of features on Facebook and Instagram, the hotel’s remarkable journey of growth stands as a testament and a source of inspiration for businesses aiming to establish and broaden their social media presence just like The West Ryde Hotel.
Is your business ready to get social?
We recommend first exploring a package that aligns perfectly with your business. After that, we can jump on a call to better understand your business and take that social media workload off your hands.