Polestar Pilates
Learn how a nationally recognised Pilates studio went from obscurity to social media prominence in just a few months. Discover how Picked First played a key role in their online success.
5/5
Problem overview
As a rapidly growing Pilates studio, Polestar Pilates Australia’s main challenge was establishing a social media presence and connecting with health-conscious audiences on the right platforms. To address this, they partnered with Picked First to develop, manage, and enhance their social media accounts.
Their primary objective was to organically build a substantial and engaged following on Instagram and Facebook, positioning the studio as the top choice for Pilates enthusiasts throughout Australia.
Their primary objective was to organically build a substantial and engaged following on Instagram and Facebook, positioning the studio as the top choice for Pilates enthusiasts throughout Australia.
The challenge
- Seeking a dedicated social media manager for Polestar Pilates Australia account management.
- Collaborate with an agency that can deeply understand Polestar Pilates Australia's service offering.
- Commence fresh media creation, including a photoshoot to showcase key features and offerings of Polestar Pilates Australia.
- Establish close collaboration with the marketing manager and the studio's management team.
- Maintain a consistent posting schedule, actively engage the audience, and cultivate a devoted community.
Our approach
The nationally renowned Pilates studio strategically leveraged the unique capabilities of Facebook and Instagram, understanding that each platform offered distinct opportunities to engage their audience. They excelled in their creative efforts, using captivating stories for behind-the-scenes glimpses and immersive live broadcasts to connect directly with their followers.
Their thoughtfully curated regular posts were designed to grab attention while scrolling, leaving a lasting impression.
This multifaceted approach—focused on compelling content creation, community building, and strategic platform features—propelled the Pilates studio from obscurity to remarkable success on social media.
Their thoughtfully curated regular posts were designed to grab attention while scrolling, leaving a lasting impression.
This multifaceted approach—focused on compelling content creation, community building, and strategic platform features—propelled the Pilates studio from obscurity to remarkable success on social media.
Results achieved
- Facebook followers surged from 400 to 4100
- Instagram followers soared from 170 to 975
- Follower engagement increased 375%
This case study highlights the powerful effect of intentional social media strategies in transforming a Pilates studio from obscurity to prominence.
By effectively utilising authentic content, engaging with the community, and creating compelling narratives, the studio embarked on an extraordinary journey, building an impressive following of over 8,000 on Instagram from the ground up. This growth not only enhanced their brand but also established them as a leading authority in the wellness industry.
By effectively utilising authentic content, engaging with the community, and creating compelling narratives, the studio embarked on an extraordinary journey, building an impressive following of over 8,000 on Instagram from the ground up. This growth not only enhanced their brand but also established them as a leading authority in the wellness industry.