Polestar Pilates
The situation
A nationally recognised studio with a tiny online presence.
Polestar Pilates Australia was already making waves in the Pilates world, but their social media presence? Practically invisible.
They were a rapidly growing studio with big ambitions – they wanted to become the go-to choice for Pilates enthusiasts across Australia. But to do that, they needed to connect with health-conscious audiences where they actually spend their time: Instagram and Facebook.
The problem was they didn’t have the expertise or bandwidth to build that presence themselves. So they brought us in to make it happen.
The challenge
What they needed from us:
- A dedicated social media manager who understood the wellness industry
- Fresh, high-quality content (including professional photoshoots of the studio and instructors)
- A consistent posting schedule that kept them top-of-mind
- Real engagement with their community, not just broadcasting
- Close collaboration with their marketing and management team
They needed more than just someone to post pretty pictures – they needed a partner who could position them as leaders in the Australian Pilates scene.
What we did
Creating content that stops the scroll.
We knew Instagram and Facebook were where their audience lived, so we went all-in on creating content that would actually grab attention.
Here’s what we focused on:
- Behind-the-scenes content through Instagram Stories to show the human side of the studio
- Live sessions to connect directly with followers in real-time
- Scroll-stopping posts that were equal parts inspiring and informative
- Authentic storytelling that showcased what makes Polestar Pilates special
We weren’t just filling a content calendar – we were building a community. Every post, every story, every interaction was designed to position Polestar as the authority in wellness and Pilates.
The key was consistency, authenticity, and actually engaging with people (not just talking at them).
The results
From invisible to impossible to ignore:
- Facebook: Grew from 400 to 4,100 followers
- Instagram: Jumped from 170 to 975 followers
- Engagement: Increased by 375%
- Total community: Built a following of over 8,000 across both platforms
But the numbers only tell part of the story. Polestar went from being a hidden gem to becoming a recognized authority in the Australian wellness space. They’re now attracting new clients, building genuine connections with their community, and establishing themselves as the go-to Pilates brand nationwide.