The West Ryde Hotel
The situation
Starting from scratch.
The West Ryde Hotel had a problem many businesses face: they knew social media mattered, but they didn’t have the time, expertise, or resources to make it work.
Their Instagram and Facebook accounts were practically non-existent. No followers, no engagement, no strategy. They needed someone to take the wheel and build their social presence from the ground up – and that’s where we came in.
The challenge
What they needed from us:
- A dedicated social media manager who actually understood their business
- Fresh, professional content (including a full photoshoot of the hotel)
- Consistent posting and genuine community engagement
- Close collaboration with their marketing team and management
- A strategy that would work for a local hospitality business
Basically, they needed someone to treat their social media like it was their own business – because good social media management isn’t just about posting pretty pictures.
What we did
Building a strategy that works.
We knew that great content was the foundation of everything. So we created a content calendar that mixed promotional posts with genuinely valuable, shareable content.
That meant:
- Stunning visuals of the hotel’s best features and spaces
- Behind-the-scenes glimpses of daily operations
- Stories that highlighted what makes The West Ryde Hotel special
- Community-focused content that resonated with locals
We focused on Facebook and Instagram because that’s where their audience actually spends time. No wasted effort on platforms that wouldn’t deliver results.
The key was consistency and authenticity – showing up regularly and building real connections, not just chasing vanity metrics.
The results
The numbers speak for themselves:
- Facebook: Grew from 100 to 1,600 followers
- Instagram: Jumped from 50 to 990 followers
- Engagement: Increased by 460%
But here’s what really matters: The West Ryde Hotel went from having virtually no social media presence to having a thriving, engaged online community. They’re now reaching locals, attracting new customers, and building genuine connections with their audience.
That’s what good social media management looks like.