The West Ryde Hotel
The problem
Like many businesses, The West Ryde Hotel faced the challenge of establishing its brand on social media and attracting a substantial following to boost its online presence. They lacked the expertise to manage their social media effectively. To address this, they partnered with Picked First to craft, oversee, and optimise their social media profiles.
The West Ryde Hotel initiated a comprehensive social media strategy, focusing primarily on Facebook and Instagram, because of their widespread popularity and the ability to engage and interact with local audiences.
The challenge
- Seeking a dedicated and experienced social media manager for West Ryde Hotel's account management.
- Collaborate with an agency that can deeply understand the West Ryde Hotel's business.
- Commence fresh media creation, including a photoshoot to showcase key features and offerings of The West Ryde Hotel.
- Establish close collaboration with the Marketing Manager and the hotel's management team.
- Maintain a consistent posting schedule, actively engage the audience, and cultivate a devoted community.
Our approach
Understanding that captivating content is the cornerstone of social media success, the hotel curated a content calendar that seamlessly blended promotional posts with valuable, shareable information. This included stunning visuals of the hotel’s amenities, behind-the-scenes glimpses of daily operations, and compelling narratives highlighting its unique offerings.
Professional photography and aesthetically pleasing graphics were employed to showcase the hotel’s luxurious ambience, rooms, dining options, and events. High-quality images resonated with viewers and made the hotel’s Facebook page visually appealing.
Results
- Facebook followers surged from 100 to 1,400
- Instagram followers soared from 50 to 775
- Engagement experienced an impressive 460% increase
With a comprehensive social media strategy, the renowned Sydney hotel transformed its Instagram and Facebook presence from non-existent to thriving.
By concentrating on engaging content creation, nurturing a dynamic online community, and leveraging Facebook and Instagram features, the hotel’s remarkable growth journey stands as both a testament and an inspiration for businesses aiming to build and expand their social media presence.