Introduction
As a social media manager, your role is to oversee and manage the social media presence of a company or organization. This includes creating and curating content, engaging with followers, and analyzing data to improve the company’s online presence. When starting a new role as a social media manager, your first task is crucial in setting the foundation for your future work. In this article, we will discuss the first task you should undertake as a social media manager.
Investigate and Report
The first task as a social media manager is to investigate and report on the current state of the company’s social media presence. This is similar to how the tax office investigates companies to ensure they are compliant with regulations. By conducting an audit of the company’s social media accounts, you can gain a better understanding of their current online presence and identify areas for improvement.
Conducting an Audit
To conduct an audit, you will need to review all of the company’s social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and any other platforms they may be using. Take note of the number of followers, engagement rates, and the type of content being posted. This will give you a baseline to compare against in the future.
Identifying Strengths and Weaknesses
After conducting the audit, you should have a better understanding of the company’s social media presence. This will allow you to identify their strengths and weaknesses. For example, if the company has a large following on Instagram but low engagement rates, this could indicate a need for more engaging content. On the other hand, if the company has a small following on Twitter but high engagement rates, this could be an opportunity to focus on growing their Twitter presence.
Reporting Findings
Once you have completed the audit and identified the company’s strengths and weaknesses, it is important to report your findings to the relevant stakeholders. This could include the marketing team, the company’s executives, or the social media team. Your report should include a summary of your findings, as well as recommendations for improvement.
Develop a Social Media Strategy
After conducting an audit and reporting your findings, the next step is to develop a social media strategy for the company. This will serve as a roadmap for your future work as a social media manager. A social media strategy should include the following elements:
Goals and Objectives
The first step in developing a social media strategy is to define the company’s goals and objectives. These could include increasing brand awareness, driving website traffic, or generating leads. By setting clear goals and objectives, you can tailor your social media efforts to achieve these specific outcomes.
Target Audience
It is important to understand the company’s target audience when developing a social media strategy. This will help you create content that resonates with them and choose the most effective platforms to reach them. You can gather this information from the company’s marketing team or by conducting market research.
Content Plan
A content plan outlines the type of content you will create and share on social media. This could include a mix of promotional content, educational content, and user-generated content. It is important to have a variety of content to keep your audience engaged and interested.
Engagement Strategy
Engagement is a crucial aspect of social media management. Your engagement strategy should outline how you will interact with followers, respond to comments and messages, and participate in conversations related to the company’s industry.
Measurement and Analysis
Finally, your social media strategy should include a plan for measuring and analyzing the success of your efforts. This could include tracking metrics such as follower growth, engagement rates, and website traffic. By regularly analyzing these metrics, you can make adjustments to your strategy to improve results.
Conclusion
In conclusion, the first task as a social media manager is to investigate and report on the company’s current social media presence. This will help you identify strengths and weaknesses and develop a social media strategy tailored to the company’s goals and target audience. By setting a strong foundation, you can effectively manage the company’s social media presence and drive success in the future.
