Case Study: Hughes Limousines
“Transforming Australia’s oldest & most respected limousine service.”
Background
Hughes Limousines are Australia’s leading limousine service, established in 1904.
Hughes Limousines wanted a partner that could efficiently and dynamically increase website traffic by improving their search engine rankings in the main search engines in the Australian market.
The campaign objectives were to:
- Improve search engine rankings
- Increase website traffic
- Improve ROI
Strategy
On page optimisation, coupled with increased high authority sites linking to Hughes website.
Hughes Limousines recently updated their website, to include a new booking system, along with a sharpening of its brand. One thing they lacked – a strong presence in the search results. Attract links from high authority websites, improving the quality score of the
Hughes website. By modifying the on-site elements of their website, to meet the stringent standards demanded by Google, the Hughes website was pulled into line. This included text, images, and underlying code.
Results
Rankings improved dramatically, gaining 345% more top of the page ranks in Google.
Reliance on paid traffic reduced by 75% and increased bookings by 265% in the first 6 months alone. The total return on investment (ROI) 365%.
