Case Study: Hughes Limousines (Social + SEO)
How an iconic Australian limousine service increased their bookings by 265% in just 6 months.
Challenge
Hughes Limousines, established in 1904, are Australia’s leading limousine service.
Hughes Limousines wanted a partner that could efficiently and dynamically increase their website traffic by improving their search engine rankings in the main search engines in the Australian market.
The campaign objectives were to:
- Improve search engine rankings
- Increase website traffic
- Improve ROI
- Boost social media presence
Strategy
On-page optimisation, coupled with increased high authority sites linking to the Hughes website.
Hughes Limousines recently updated its website to include a new booking system and a sharper brand. One thing they lacked was a strong presence in search results. By attracting links from high authority websites, we improved the quality score of the Hughes website.
We modified the on-site elements of their website to meet the stringent standards demanded by Google, and this pulled the Hughes website into line. We tweaked text, images, and the underlying code to achieve this.
Results
Rankings improved dramatically, gaining 345% more top-of-the-page ranks in Google.
Reliance on paid traffic was reduced by 75% and bookings increased by 265% in the first 6 months alone. The total return on investment (ROI) ran at over 365%.
