To reestablish a solid online presence in organic search results, we curated a strong base of high authority backlinks to Glicks Furniture from other high-quality websites. We removed or disabled prior low-quality links in order to increase search engine rankings in the three main search engines, with a strong focus on Google local.
Being a direct-to-public outlet based in Sydney, geographically-orientated keyword rankings were crucial. Ultimately we reduced the high cost of Google’s paid advertising program, Adwords.