Glicks Furniture
Glicks Furniture had been totally dependent on high-expense Google Ads, sending the company broke. They were in desperate need of reinvention.
Challenge
Glicks Furniture had been totally dependent on high-expense Google Ads, sending the company broke. They were in desperate need of reinvention.
Glicks Furniture was nearly bankrupted by a Sydney-based digital marketing company that took them to the cleaners and provided nothing that had been promised.
Reaching out to us to help reduce their dependence on expensive paid advertising, Glicks Furniture hoped to rebuild their profits.
The campaign objectives were to:
- Improve social media presence & engagement
- Improve search engine rankings
- Increase showroom traffic
- Improve ROI
Strategy
Relevant content, on-page optimisation, coupled with increased high authority sites linking to Glick's Furniture website.
To reestablish a solid online presence in organic search results, we curated a strong base of high authority backlinks to Glicks Furniture from other high-quality websites. We removed or disabled prior low-quality links in order to increase search engine rankings in the three main search engines, with a strong focus on Google local.
Being a direct-to-public outlet based in Sydney, geographically-orientated keyword rankings were crucial. Ultimately we reduced the high cost of Google’s paid advertising program, Adwords.
Results
Fundamentally all of our clients receive a bespoke, tailored experience that caters specifically to the intricacies within their organisations.
Glicks was delighted to finally find a digital marketing agency that delivered on its promises. Yes, they do exist!
- Reliance on paid traffic reduced by 90%
- Organic traffic increased by 265%
- 5,000+ new monthly website visitors
- Boosted social media presence by 315%
