Pop Up Picnic
Pop Up Picnic had zero social media or search engine presence with a desperate need to be seen.
The challenge
Pop Up Picnic came to us with a brilliant business model idea and a brand new website, but little to show for it online.
Reaching out to us, they were seeking a cost-effective way to attract new customers to their fledgling business.
Our strategy
We established a solid online presence in the organic search results by curating a strong posse of high authority backlinks from other top-quality websites. The challenge was even more difficult as Google favours existing website domains with high authority and a long history.
To achieve this, we needed to achieve no reliance on Google Ads. Social media was utilised to attract the right crowd. From this point, the all-important traffic began to flow.
The results
Pop Up Picnic quickly gained a solid reputation and a better brand image, establishing itself as the leading picnic catering company in Australia. With a list of 40+ top rankings and a thriving social media presence, they are now well and truly positioned to feed those hungry crowds.