Case Study: Jacks Poker
“Online e-tailer plays with a stacked deck.”
Jack's Poker Australia - eTailer of fine at home game products.
With a fully functioning eCommerce platform, loaded and ready to fire, the only thing missing was customers. We had to find them. So we did.
Jack’s Poker required a stream of actively interested website traffic, that could only come from one source – initially.
Keywords were analysed and competitors profiled, in order to come up with an effective Facebook marketing plan.
By selecting the best audience and utilising “look-a-like” demographics, Facebook stands unrivaled as the instant traffic marketers tool.
Setting a realistic expectation of instant “on-demand” traffic, the site and customer funnels had to be put in place in a high converting manner.
Facebook advertising, being highly targeted geographically and demographically, lasered in on the right audience for the short to medium terms results required.
Instant traffic producing sales from the get-go, along with 485% return on investment in the first six months.
Building a long term relationship between client and agency has lead to a flourishing of business growth, acting as a win-win for all involved.
With a long term return on investment at approximately 370%, Jack’s Poker has been reeling in the profits consistently.
With returns like that, it is fair to say that choosing to work with Picked First, Jack’s Poker has placed a very safe bet.
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