Case Study: Pop Up Picnic

How catering startup Pop Up Picnic gained 40+ top rankings in just 3 months

Challenge

Pop Up Picnic had zero search engine presence with a desperate need to be seen.

Pop Up Picnic came to us with a brilliant business model idea and a brand new website, but little to show for it online.

Reaching out to us, they were seeking a cost-effective way to attract new customers to their fledgling business.

The campaign objectives were to:

Strategy

On-page optimisation, coupled with increased high authority sites linking to Pop Up Picnic's website.

We established a solid online presence in the organic search results by curating a strong posse of high authority backlinks from other top-quality websites. The challenge was even more difficult as Google favours existing website domains with high authority and a long history.

To achieve this, we needed to achieve no reliance on Google Ads. Social media was utilised to attract the right crowd. From this point, the all-important links began to flow.

Results

Top rankings were achieved with over 2,000 monthly visitors during the past 8 years.

Pop Up Picnic quickly gained a solid reputation and a better brand image, establishing themselves as the leading picnic catering company in Australia. With a list of 40+ top rankings, they are now well and truly positioned to feed those hungry crowds.

Case Studies

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