Case Study: Chilterns Catering (SEO + social)

How Chilterns Catering generated 170% more organic traffic. 

Challenge

A better online presence for an Australia-wide BBQ functions catering team.

Sydney-based catering startup Chiltern’s Catering were seeking to establish a stronger presence online for catering at both indoor and outdoor events.

Beginning with a small team of dedicated “foodies”, the Chiltern’s team had a desire to whet the appetites of Aussies across the nation with their trademark menu of deliciousness.

Strategy

With a fully dedicated team of caterers all set to please the pallets of party-goers, the only thing missing was the invites. We had to find them. And we did.

Knowing exactly what they needed to rank for provided a great starting point for Chiltern’s.

They knew that the excellent skills needed to create a great BBQ experience were something the Aussie market was desperately in need of.

We started with a solid foundation by exploring the market for existing traffic streams in areas they didn’t know existed. By digging down into the search landscape we were able to find already-established streams of traffic flowing to their competitor’s websites.

We set out with a solid plan to optimise Chiltern’s site content and build links to capitalise on available marketing opportunities. Success quickly followed.

Results

A constant stream of new customers finding Chiltern's at the top of search results has driven their company's success nationwide.

Building a long-term relationship between client and agency has lead to flourishing business growth, creating a win-win for all involved.

With an increase in site visits by 170% in just over six months, Chiltern’s gained an enormous return on investment. This has lead the Sydney catering company to expand nationally, and a recent sale has left the original owners very satisfied indeed.

With results like that, it is fair to say that by choosing to work with Picked First, Chiltern’s Catering has cooked up a huge success story for themselves. Bon appétit.

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